About Us
Hi, I'm Shahroz Khan.
I'm a Technical Web Analyst with 2+ years of experience and 40+ client projects behind me, mostly spent inside Google Tag Manager, GA4 and server-side containers, working out why the numbers a business is looking at don't match what's actually happening on their site.
I started out doing Shopify and ecommerce tracking exclusively, using ready-made templates to get stores measuring accurately. Since then I've built up the skill to construct tags from scratch, on both web and server GTM, for almost any kind of website — SaaS, lead generation, education, real estate, appointment booking, not just ecommerce.
Today I run SRK Studio, working with GA4, Meta, Google Ads and TikTok, with a particular focus on server-side tracking through Stape, Meta's Conversions API, Google Ads Enhanced Conversions, and Consent Mode v2. I keep scope honest — I don't take on webhook-based offline conversion work or highly complex custom platforms, so what I do take on gets done properly.
How I approach the work
A few things I hold to on every project
Diagnose before touching anything
I map what's already firing before changing a single tag, so nothing gets fixed by accident.
No invented numbers
If I don't have real data for something, I say so — I don't fill gaps with guesses.
Honest scope
If a request needs webhooks or offline conversions, I'll tell you upfront rather than take it on anyway.
Documented handoff
Every project ends with clear notes on what's tracking what, so your team isn't left guessing.
Credentials
Certifications & Experience
Want to work together?
Tell me what's happening with your tracking and I'll take a look.
Book a call