Technical Web Analyst

I make sure every conversion actually gets counted.

Web and server-side tracking for GA4, Meta, Google Ads and TikTok — built with GTM and Stape, debugged down to the last dropped event.

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2+ yrsExperience
40+Projects delivered
18Case studies
tracking_pipeline.js event captured
Browser page_view, click Web GTM dataLayer event Server GTM stape · prod GA4 Measurement Protocol Meta Conversions API Google Ads Enhanced Conversions
event_id matched · deduplicated · consent respected
GA4Google Tag ManagerServer GTMStapeMeta CAPIGoogle AdsTikTokConsent Mode v2

What I do

Tracking that holds up under scrutiny

All services

How I work

A four-step process, every time

01

Audit

Map every tag, trigger and pixel currently firing, and flag what's broken or duplicated.

02

Implement

Build or rebuild the dataLayer, GTM containers and server-side setup from the ground up.

03

Validate

Test every event in GA4 DebugView, Meta Test Events and Google Ads diagnostics before go-live.

04

Handoff

Documented, named, and explained — so your team knows exactly what's tracking what.

Recent work

Shopify builds & real debugging cases

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Client feedback

What people say after the tracking gets fixed

Credentials

Certifications

Track record

Experience

Something in your tracking isn't adding up?

Send over your site and I'll tell you honestly what's fixable and what isn't.

Book a call